{"id":1123,"date":"2018-06-28T11:31:04","date_gmt":"2018-06-28T11:31:04","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/ua\/?p=1123"},"modified":"2018-07-17T19:03:00","modified_gmt":"2018-07-17T16:03:00","slug":"google-objavil-o-rebrendinge-adwords-i-doubleclick","status":"publish","type":"post","link":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/","title":{"rendered":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick"},"content":{"rendered":"<div id=\"pl-1123\"  class=\"panel-layout\" >\n<div id=\"pg-1123-0\"  class=\"panel-grid panel-no-style\"  data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\"  data-ratio=\"1\"  data-ratio-direction=\"right\" >\n<div id=\"pgc-1123-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\"  data-weight=\"0.2\" ><\/div>\n<div id=\"pgc-1123-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\"  data-weight=\"0.6\" >\n<div id=\"panel-1123-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;}\" >\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\tGoogle \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430 AdWords \u0438 Doubleclick \u2013 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0437\u0430 \u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u043d\u043e\u0432\u044b\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f, \u043d\u043e \u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u044b \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043e\u0442\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041f\u043e\u043c\u0438\u043c\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430, Google \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.<\/p>\n<p>\u0422\u0435\u043f\u0435\u0440\u044c \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0443 Google \u0431\u0443\u0434\u0435\u0442 \u0442\u0440\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430:<\/p>\n<ul>\n<li><strong>Google Ads<\/strong> (\u0431\u044b\u0432\u0448\u0438\u0439 Google AdWords);<\/li>\n<li><strong>Google Marketing Platform<\/strong> (\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b DoubleClick \u0438 Google Analytics 360 Suite);<\/li>\n<li><strong>Google Ad Manager<\/strong> (DoubleClick for Publishers \u0438 DoubleClick Ad Exchange \u0431\u0443\u0434\u0443\u0442 \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u0432 \u0435\u0434\u0438\u043d\u0443\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443).<\/li>\n<\/ul>\n<p>\u0424\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432, \u0432\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0432 \u043d\u043e\u0432\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b, \u043f\u043e \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0447\u0430\u0441\u0442\u0438 \u043d\u0435 \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u0441\u044f. \u041f\u043e \u0441\u043b\u043e\u0432\u0430\u043c \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 Google <strong>\u0428\u0440\u0438\u0434\u0445\u0430\u043c\u0430 \u0420\u0430\u0432\u0430\u0441\u0432\u0430\u043c\u0438<\/strong> (Sridhar Ramaswamy), \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0438 \u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u0432 \u043a\u0430\u043a\u0438\u0445 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f\u0445 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043b\u0438\u0441\u044c \u0441\u0435\u0440\u0432\u0438\u0441\u044b \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0435\u0442.<\/p>\n<p>\u0420\u0430\u0432\u0430\u0441\u0432\u0430\u043c\u0438 \u043e\u0442\u043c\u0435\u0442\u0438\u043b, \u0447\u0442\u043e \u043f\u043e \u043c\u0435\u0440\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a Google \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u043b \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0444\u043e\u0440\u043c\u0430\u0442\u044b \u0438 \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438\u0441\u044c \u0432\u0441\u0451 \u0431\u043e\u043b\u0435\u0435 \u0441\u043b\u043e\u0436\u043d\u044b\u043c\u0438, \u0430 \u0438\u0445 \u0447\u0438\u0441\u043b\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u043b\u043e\u0441\u044c. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u043e\u0441\u044c \u0432\u0441\u0451 \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u043f\u043e\u0434 \u0438\u0445 \u043d\u0443\u0436\u0434\u044b. \u0422\u0435\u043f\u0435\u0440\u044c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u043e\u0449\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442.<\/p>\n<h3><strong>Google Ads<\/strong><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"clear\" src=\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-ads-logo-401x400-300x300.jpg\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-ads-logo-401x400-300x300.jpg 300w, https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-ads-logo-401x400-150x150.jpg 150w, https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-ads-logo-401x400-300x300.jpg 401w\" alt=\"\" width=\"300\" height=\"300\" data-wp-pid=\"1964083\" \/><\/p>\n<p>\u041d\u0430 \u043c\u043e\u043c\u0435\u043d\u0442 \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0432 2000 \u0433\u043e\u0434\u0443 Google AdWords \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u043b \u0441\u043e\u0431\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 \u0434\u0435\u0441\u043a\u0442\u043e\u043f\u043d\u043e\u043c \u043f\u043e\u0438\u0441\u043a\u0435. \u0421\u043f\u0443\u0441\u0442\u044f 18 \u043b\u0435\u0442 AdWords \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043b \u0432 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u0442 \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432 \u2013 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0435, \u0432\u0438\u0434\u0435\u043e, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u2013 \u043f\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u0441\u0435\u0440\u0432\u0438\u0441\u0430\u043c (\u043d\u0430 \u043f\u043e\u0438\u0441\u043a\u0435, \u0432 YouTube, Gmail, \u041a\u0430\u0440\u0442\u0430\u0445 \u0438 \u0441\u0435\u0442\u0438 \u043f\u0430\u0440\u0442\u043d\u0451\u0440\u0441\u043a\u0438\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439). \u0415\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 \u0442\u0440\u0430\u0442\u044f\u0442 \u043d\u0430 AdWords \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u044b \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432. \u0421\u0435\u0440\u0432\u0438\u0441 \u0443\u0436\u0435 \u043f\u0435\u0440\u0435\u0440\u043e\u0441 \u0441\u0432\u043e\u0451 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435.<\/p>\n<p>\u0411\u0440\u0435\u043d\u0434 Google Ads (\u043d\u043e\u0432\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f) \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043f\u0443\u0449\u0435\u043d <strong>24\u00a0\u0438\u044e\u043b\u044f 2018\u00a0\u0433\u043e\u0434\u0430<\/strong>. \u0420\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0437\u0430\u043c\u0435\u0442\u044f\u0442 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0435, \u0421\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u043e\u043c \u0446\u0435\u043d\u0442\u0440\u0435, \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0445 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u0445 \u0438\u00a0\u0442.\u00a0\u043f.<\/p>\n<p>\u0427\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043d\u043e\u0432\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 AdWords, \u0442\u043e \u043e\u043d \u043d\u0435 \u0441\u0432\u044f\u0437\u0430\u043d \u0441 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u043e\u043c.<\/p>\n<h3><strong>Google Marketing Platform<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"clear\" src=\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-600x367.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-600x367.png 600w, https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-600x367-300x184.png 300w\" alt=\"\" width=\"600\" height=\"367\" data-wp-pid=\"1964084\" \/><\/p>\n<p>\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b DoubleClick \u0438 Analytics 360 \u0442\u0435\u043f\u0435\u0440\u044c \u0431\u0443\u0434\u0443\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u044b \u043f\u043e\u0434 \u0435\u0434\u0438\u043d\u044b\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c Google Marketing Platform, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c, \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c \u0432 \u043e\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435.<\/p>\n<p>\u0418\u0434\u0435\u044f \u043f\u043e \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u044e \u044d\u0442\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432 \u043f\u0440\u0438\u0448\u043b\u0430 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u043b\u0438 \u044d\u0442\u0443 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u044e \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e. Google \u0437\u0430\u043c\u0435\u0442\u0438\u043b, \u0447\u0442\u043e \u0443 \u043d\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0431\u044b\u043b\u0438 \u043b\u0443\u0447\u0448\u0435.<\/p>\n<p>\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 Google Marketing Platflorm \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043f\u0443\u0449\u0435\u043d\u043e \u043d\u043e\u0432\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c <strong>Display &amp; <\/strong><strong>Video 360<\/strong>, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u0438\u0442 \u0432 \u0441\u0435\u0431\u0435 \u0440\u044f\u0434 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0434\u043b\u044f \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: DoubleClick Bid Manager (DBM), DoubleClick Campaign Manager, DoubleClick Studio \u0438 Google Audience Center 360.<\/p>\n<p>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 DoubleClick Search \u0431\u0443\u0434\u0435\u0442 \u043f\u0435\u0440\u0435\u0438\u043c\u0435\u043d\u043e\u0432\u0430\u043d\u0430 \u0432 <strong>Search Ads 360<\/strong>.<\/p>\n<p>Google Data Studio, Optimize 360, Surveys 360 \u0438 Tag Manager 360 \u0442\u0430\u043a\u0436\u0435 \u0441\u0442\u0430\u043d\u0443\u0442 \u0447\u0430\u0441\u0442\u044c\u044e Google Marketing Platform.<\/p>\n<p>\u041d\u043e\u0432\u044b\u0439 <strong>\u0426\u0435\u043d\u0442\u0440 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438<\/strong> (Integration Center) \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442, \u043a\u0430\u043a \u044d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432\u043c\u0435\u0441\u0442\u0435 \u0438 \u043a\u0430\u043a \u0438\u0445 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u044c. \u0412 \u043d\u0451\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0441\u043c\u043e\u0433\u0443\u0442 \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u0442\u044c Display &amp; Video 360 + Analytics 360, Google Ads + Analytics 360 \u0438 Analytics 360 + BigQuery.<\/p>\n<p><img decoding=\"async\" class=\"clear extendsBeyondTextColumn\" src=\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-integration-center-800x533.png\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-integration-center-800x533.png 800w, https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-integration-center-800x533-300x200.png 300w, https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-integration-center-800x533-768x512.png 768w, https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-integration-center-800x533-696x464.png 696w, https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/google-marketing-platform-integration-center-800x533-630x420.png 630w\" alt=\"\" width=\"800\" height=\"533\" data-wp-pid=\"1964085\" \/><\/p>\n<p>Google Marketing Platform \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u043f\u0443\u0449\u0435\u043d\u0430 \u043f\u043e\u0437\u0436\u0435 \u0432 \u044d\u0442\u043e\u043c \u043c\u0435\u0441\u044f\u0446\u0435.<\/p>\n<h3><strong>Google Ad Manager<\/strong><\/h3>\n<p>\u041e\u0431\u044a\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435 DoubleClick for Publishers (DFP) \u0438 DoubleClick Ad Exchange (AdX) \u0437\u0430\u043d\u044f\u043b\u043e \u0442\u0440\u0438 \u0433\u043e\u0434\u0430.<\/p>\n<p>\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u043e\u0433\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438, \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0449\u0438\u0435 programmatic-\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438, \u0440\u0430\u043d\u0435\u0435 \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u043c\u044b\u0435 \u00abAdX buyers\u00bb, \u0442\u0435\u043f\u0435\u0440\u044c \u0431\u0443\u0434\u0443\u0442 \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u0430\u043a \u00abAuthorized Buyers\u00bb (\u0430\u0432\u0442\u043e\u0440\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438).<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-1123-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\"  data-weight=\"0.2\" ><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430 AdWords \u0438 Doubleclick \u2013 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0437\u0430 \u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u043d\u043e\u0432\u044b\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f, \u043d\u043e \u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u044b \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043e\u0442\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041f\u043e\u043c\u0438\u043c\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430, Google \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c. \u0422\u0435\u043f\u0435\u0440\u044c \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0443 Google \u0431\u0443\u0434\u0435\u0442 \u0442\u0440\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[28,29,30,25],"class_list":["post-1123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-news","tag-ads","tag-adwords","tag-doubleclick","tag-google","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick &#8211; \u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick &#8211; \u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\" \/>\n<meta property=\"og:description\" content=\"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430 AdWords \u0438 Doubleclick \u2013 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0437\u0430 \u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u043d\u043e\u0432\u044b\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f, \u043d\u043e \u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u044b \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043e\u0442\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041f\u043e\u043c\u0438\u043c\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430, Google \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c. \u0422\u0435\u043f\u0435\u0440\u044c \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0443 Google \u0431\u0443\u0434\u0435\u0442 \u0442\u0440\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Secret-Agency-285178165393494\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-28T11:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-17T16:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0410\u043d\u0434\u0440\u0435\u0439\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0410\u043d\u0434\u0440\u0435\u0439\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/\"},\"author\":{\"name\":\"\u0410\u043d\u0434\u0440\u0435\u0439\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/person\/70ae2009e83e78284126f891b8753edc\"},\"headline\":\"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick\",\"datePublished\":\"2018-06-28T11:31:04+00:00\",\"dateModified\":\"2018-07-17T16:03:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/\"},\"wordCount\":466,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png\",\"keywords\":[\"Ads\",\"AdWords\",\"DoubleClick\",\"Google\"],\"articleSection\":[\"\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/\",\"url\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/\",\"name\":\"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick &#8211; \u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\",\"isPartOf\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png\",\"datePublished\":\"2018-06-28T11:31:04+00:00\",\"dateModified\":\"2018-07-17T16:03:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage\",\"url\":\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png\",\"contentUrl\":\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png\",\"width\":696,\"height\":292,\"caption\":\"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/www.secret-agency.biz\/ua\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#website\",\"url\":\"https:\/\/www.secret-agency.biz\/ua\/\",\"name\":\"\u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\",\"description\":\"Digital \u0440\u0435\u043a\u043b\u0430\u043c\u0430\",\"publisher\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.secret-agency.biz\/ua\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#organization\",\"name\":\"\u0421\u0435\u043a\u0440\u0442\u0435\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\",\"url\":\"https:\/\/www.secret-agency.biz\/ua\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/logo_with_name.png\",\"contentUrl\":\"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/logo_with_name.png\",\"width\":158,\"height\":63,\"caption\":\"\u0421\u0435\u043a\u0440\u0442\u0435\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\"},\"image\":{\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Secret-Agency-285178165393494\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/person\/70ae2009e83e78284126f891b8753edc\",\"name\":\"\u0410\u043d\u0434\u0440\u0435\u0439\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8b717bc8797ab4e1f48af66a93f6fe8decd6a17b09b1a86e6743021d0fb9915?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8b717bc8797ab4e1f48af66a93f6fe8decd6a17b09b1a86e6743021d0fb9915?s=96&d=mm&r=g\",\"caption\":\"\u0410\u043d\u0434\u0440\u0435\u0439\"},\"url\":\"https:\/\/www.secret-agency.biz\/ua\/author\/unry\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick &#8211; \u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/","og_locale":"ru_RU","og_type":"article","og_title":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick &#8211; \u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e","og_description":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430 AdWords \u0438 Doubleclick \u2013 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0437\u0430 \u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f \u044d\u0442\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432. \u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u043d\u043e\u0432\u044b\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u044f, \u043d\u043e \u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0435\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u043d\u044b \u0434\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043e\u0442\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041f\u043e\u043c\u0438\u043c\u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430, Google \u0442\u0430\u043a\u0436\u0435 \u0430\u043d\u043e\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b \u043d\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0442\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c. \u0422\u0435\u043f\u0435\u0440\u044c \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0443 Google \u0431\u0443\u0434\u0435\u0442 \u0442\u0440\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430: [&hellip;]","og_url":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/","og_site_name":"\u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e","article_publisher":"https:\/\/www.facebook.com\/Secret-Agency-285178165393494\/","article_published_time":"2018-06-28T11:31:04+00:00","article_modified_time":"2018-07-17T16:03:00+00:00","og_image":[{"width":696,"height":292,"url":"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png","type":"image\/png"}],"author":"\u0410\u043d\u0434\u0440\u0435\u0439","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"\u0410\u043d\u0434\u0440\u0435\u0439","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"1 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#article","isPartOf":{"@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/"},"author":{"name":"\u0410\u043d\u0434\u0440\u0435\u0439","@id":"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/person\/70ae2009e83e78284126f891b8753edc"},"headline":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick","datePublished":"2018-06-28T11:31:04+00:00","dateModified":"2018-07-17T16:03:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/"},"wordCount":466,"commentCount":0,"publisher":{"@id":"https:\/\/www.secret-agency.biz\/ua\/#organization"},"image":{"@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage"},"thumbnailUrl":"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png","keywords":["Ads","AdWords","DoubleClick","Google"],"articleSection":["\u041d\u043e\u0432\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/","url":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/","name":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick &#8211; \u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e","isPartOf":{"@id":"https:\/\/www.secret-agency.biz\/ua\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage"},"image":{"@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage"},"thumbnailUrl":"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png","datePublished":"2018-06-28T11:31:04+00:00","dateModified":"2018-07-17T16:03:00+00:00","breadcrumb":{"@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#primaryimage","url":"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png","contentUrl":"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/06\/google-1-696x292.png","width":696,"height":292,"caption":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick"},{"@type":"BreadcrumbList","@id":"https:\/\/www.secret-agency.biz\/ua\/2018\/06\/28\/google-objavil-o-rebrendinge-adwords-i-doubleclick\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/www.secret-agency.biz\/ua\/"},{"@type":"ListItem","position":2,"name":"Google \u043e\u0431\u044a\u044f\u0432\u0438\u043b \u043e \u0440\u0435\u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0435 AdWords \u0438 DoubleClick"}]},{"@type":"WebSite","@id":"https:\/\/www.secret-agency.biz\/ua\/#website","url":"https:\/\/www.secret-agency.biz\/ua\/","name":"\u0421\u0435\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e","description":"Digital \u0440\u0435\u043a\u043b\u0430\u043c\u0430","publisher":{"@id":"https:\/\/www.secret-agency.biz\/ua\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.secret-agency.biz\/ua\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/www.secret-agency.biz\/ua\/#organization","name":"\u0421\u0435\u043a\u0440\u0442\u0435\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e","url":"https:\/\/www.secret-agency.biz\/ua\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/logo\/image\/","url":"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/logo_with_name.png","contentUrl":"https:\/\/www.secret-agency.biz\/ua\/wp-content\/uploads\/2018\/07\/logo_with_name.png","width":158,"height":63,"caption":"\u0421\u0435\u043a\u0440\u0442\u0435\u043d\u043e\u0435 \u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e"},"image":{"@id":"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Secret-Agency-285178165393494\/"]},{"@type":"Person","@id":"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/person\/70ae2009e83e78284126f891b8753edc","name":"\u0410\u043d\u0434\u0440\u0435\u0439","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.secret-agency.biz\/ua\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8b717bc8797ab4e1f48af66a93f6fe8decd6a17b09b1a86e6743021d0fb9915?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8b717bc8797ab4e1f48af66a93f6fe8decd6a17b09b1a86e6743021d0fb9915?s=96&d=mm&r=g","caption":"\u0410\u043d\u0434\u0440\u0435\u0439"},"url":"https:\/\/www.secret-agency.biz\/ua\/author\/unry\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/posts\/1123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/comments?post=1123"}],"version-history":[{"count":23,"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/posts\/1123\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/posts\/1123\/revisions\/1505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/media\/1463"}],"wp:attachment":[{"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/media?parent=1123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/categories?post=1123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.secret-agency.biz\/ua\/wp-json\/wp\/v2\/tags?post=1123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}